What you do is not really a secret, so perhaps you should change your name.
With that being said, I wanted to tell you about my girls. They are four bright shining stars in my existance. At the precious ages of 10, 7, 3 1/2 and 2...... our life is a whirlwind of disney princesses, Calliou, coloring, and purple and pink all over everything. They love pizza, staying up late, sneaking candy and playing barbies.
Not enthused? How about if I tell you, that I am trying to preserve their innocence? That I want them to hold onto their childhood for as long as they can. I encourage playing with barbies, monster high dolls and the like. I encourage dressing up like princesses, playing house and giggling. We frequently have tea parties, and I wouldnt have it any other way. I am fully aware that I have precious time left to teach them morals, encourage their indepence and raise them to be girls, and women of purity. Women who will not sacrifice their respect because a guy tells them he loves them, or thinks their lingerie is sexy, women who will influence others to be the change we so desperately need.
You may or may not agree with a pure lifestyle, and from your flaunty ads, openly sexual displays in almost every mall in america, I am going to assume you dont agree. And thats fine, your current line is for grown women who can make their own decisions. It should be left at that. As a mother, Im asking you to reconsider what you are trying to promote by launching a new line of lingerine for middle schoolers. It is a line that for all intents and purposes is meant to make the younger generation feel "sexier" when sex should be the last thing on their mind. It is line that will encourage "peeks" at what a young lady is wearing under her clothes when hollywood already does that.
This scares me because we live in a society where young girls are "sexting" picture of themselves to boys, for attention. Your line will no doubt encourage more of that, and I think I can speak for more than one mother when I say that I do not want any young boys looking at my girls in their underwear, nor do I want boys looking at ANY young girls in their underwear. So why on earth would you make lacy lingerie for a young age group that will no doubt promote such a thing???
The idea that you would launch a line of underwear and bras aimed at middle school aged children called “Bright Young Things” that will feature ” lace black cheeksters with the word “Wild” emblazoned on them, green and white polka-dot hipsters screen printed with “Feeling Lucky?” and a lace trim thong with the words, “Call me” on the front.” absolutely breaks my heart. Are you that desperate for money that you would now make a line that would further exploit and put more pressure on our already TOO grown up children? I am CRINGING at the types of ads you will have to promote such a thing.
You may say,
"Well, in that age range the parents would be paying for it anyway, so its up to the parents."However, as I am sure you know many a teenager has gone around parent's backs to buy things they shouldnt have, to wear clothes to school they weren't allowed to wear and do things they weren't allowed to do. I am aware that children will make those decisions regardless. I am also aware that peer pressure does horrible things to you that young, and most girls just want to be accepted and in lots of cases will do what it takes to gain acceptance. So why encourage that with lingerie that they are not grown up enough to be wearing?
My heart breaks for a younger generation whose morals have been tainted so early because of the pressure to be sexier, dress "cuter", and be more provocative. In a world where kids are doing everything earlier, sex, drinking, drugs and etc.... Do I really want to add the pressure of dressing more provocatively? Absolutely not, and I absolutely do not want mine or anyone elses children feeling the pressure to wear certain underwear and etc... just to fit in. Please do not open such dangerous door!
In this battle for our children, we all play a part. Hollywood plays its part by showing teens having sex too early, and then glamorizing it... I have a part in teaching my children what is right and wrong, how to dress and the schools have a part in teaching kids the repercussions of having sex too early. What part will you play? Will you encourage sexualization of our children? Or will you withdraw?
I am begging you to reconsider!! Figure out another way to make money, but please do not bring our kids into it!
A very concerned mother.
A. Esqueda
Ps: This is what I am fighting to Protect!
